Jeff here, writing from his Southwest Airlines flight from Palm Beach, back up to Baltimore. My head is spinning with ideas from spending the past weekend with James and Ken Burgin, two brilliant Australian brothers who are the best idea guys and marketers I know. We attended a web marketing conference in West Palm Beach, and our every waking minute was spent discussing fun ideas and concepts. The Burgin Boys’ insight into leadership and branding got me thinking about our own personal “brands” and how we can strategically use this branding in our professional lives.

James has co-written, along with Donald Trump and Jon Ward (no relation to me), a lot of the content for Trump University DVD and e-book series. He kindly gave some copies of the work and I found myself drawn to the content of The Donald’s “How the Rich Get Rich” series. Now, many of you know that I’m not a huge fan of the King-of-the-Combover, but there are some terrific concepts in here. The headings of the 4 primary sections speak SO clearly to the work that Karen and I have done with many of you.

Love What You Do

Build Your Vision First

If You’re Going to Think… Think Big!

Never Give Up

Since these brilliant concepts come up all the time when Karen and I are coaching, we will give you our opinions on these 4 topics in our next few blogs. We promise to offer you what we think is fresh insight, as opposed to recycled personal-development crap.

So thanks for joining us, and check back here very soon for some more cool ideas!